Your Brand Spark · Brand Legitimacy Scorecard

The 5 Pillars of Brand Legitimacy

A brand assessment for experts and service-based businesses · 3 to 5 minutes

Hey, I’m so glad you’re here. I want you to think of this less like a test and more like a mirror. I’ll walk you through all five pillars one page at a time, the same way I would if we were sitting together. On each page I’ll show you what strong actually looks like, you’ll check off what’s true for you, and then you’ll rate your gut feeling. By the end you won’t just have a number. You’ll understand how to see your own brand, and you’ll know something more important: whether it’s actually working for you out in the world. So be honest with yourself. A low score isn’t failure. It’s clarity.

Five pillars. One honest look. Your next breakthrough.

One quick thing first

Your score means something different depending on where you’re standing. Pick the one that sounds like you, and I’ll read your results the right way.

✓I’ve been running my business for a while. I have clients, a website, a presence. My brand just hasn’t kept up with who I’ve become.

✓I’m launching something new. I’m stepping out of corporate (or about to), and I’m building my brand from the ground up.

One last check

You’ve just looked at what you’ve built. Now the question that matters most: what is it actually doing for you out in the world? Answer from your gut. This part isn’t scored. It tells me how your brand is really landing.

When you tell someone what you do

How often do their eyes light up because they immediately get it?

✓Rarely. I usually have to explain it, then explain it again.

✓Sometimes. It depends on the room.

✓Often. People get it fast, and they want to hear more.

If someone wanted to refer you tomorrow

How easy have you made it for them? A link they’d be proud to send, a sentence they could repeat?

✓Hard. There’s no link I’d want them sending, and no line they’d remember.

✓Halfway. They could try, but they’d be improvising on my behalf.

✓Easy. There’s a link that does me justice and a sentence people actually repeat.

And the leads

How often do the right people find their way to you — inquiries, messages, someone reaching out — without you chasing?

✓Rarely. If I stop chasing, everything goes quiet.

✓A trickle. Inbound happens, but I can’t count on it.

✓Steadily. The right people show up already interested.

Answer all three to continue

Almost there

Your score is ready. Where should I send your results?

Add your name and email. Your full results are on the next screen: what your score actually means, the pillar that’s costing you the most, and the first gap to close.

✓Your full personalized read, right away on the next screen

✓A copy of your score and your first move, in your inbox

✓Then my five-part series, one pillar at a time. No fluff

Full name

Please add your name so your results are written to you, not to a stranger.

Email

Please enter a valid email so I can send your results.

By entering your email you’ll get your results and my five-part pillar series. I respect your inbox. Unsubscribe anytime.

What your score means

0 out of 50 · Your Brand Legitimacy Score

Your personalized read

Screenshot this page.

It’s your map.

Your full personalized read lives right here, and only here.

Your score and your first move are already on their way to your inbox. Not there in a minute? Check spam and rescue them.

Then, for two weeks, my emails hand you the piece your score can’t. Bring your screenshot to every one.

What now?

Let’s see if we’re a fit →

In it with you, Calvina · yourbrandspark.com